The Speakers
FEATURED EXPERTS
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Weaving Our Own Path - Art, Craft, & Community
Presented by Alison Croney Moses 06 FD
Artist, Craftsperson, Educator, Art Administrator, Mother, & Black Woman
Alison Croney Moses is a Boston based artist, art administrator, and mother. She has held different administrative positions, primarily in the arts, focused on encouraging young people to learn about the world through their hands. She is currently the Associate Director at the Eliot School of Fine & Applied Arts. Alison has maintained her wood-based studio art practice and is transitioning to devoting herself to this business full time. She is represented by Abigail Ogilvy Gallery. Her work is in collections including the Museum of Fine Arts Boston, and the Renwick Gallery at the Smithsonian American Art Museum. She is a recent recipient of the 2022 USA Fellowship in Craft.
The Essentials of Digital Marketing
Francesca Olsen is a writer and consultant with more than a decade of experience in marketing and communications, from branding to digital strategy. It’s her job to find the golden threads in people’s stories: the values, experiences and touchpoints that fuel their work and connect it to others. She works with small business owners, artists, creative professionals, nonprofits, and startups on branding, narrative, and digital strategy. She also regularly gives workshops on digital marketing and social media.
In addition to her professional work, she is a textile artist and is currently working on a series of quilts about surviving cancer.
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More Speakers To Be Announced Soon For Wintersession & Spring
The Sessions
FEATURED TOPICS
Weaving Our Own Path - Art, Craft, & Community
October 18, 2023 @ 7pm
RISD students and alumni often have threads of different professions woven together to create fulfilling and financially sustaining professions. But how is this accomplished? Join Alison Croney Moses as she shares her path that includes threads of a studio practice, art administration, motherhood, and community activation. You will hear about critical resources and lessons learned from being a waged employee, establishing an outside of the home studio, kicking off the art of business, hiring employees, museum acquisitions, gallery representation, and more. This webinar will be particularly helpful for those who do not have the benefit of generational knowledge in these areas and should not suffer in their career because they do not know what they do not know.
The Essentials of Digital Marketing
November 1, 2023 @ 7pm
Digital marketing can be incredibly effective—and cheap—when it comes to building and connecting with your audience as an artist. But what’s important to focus on in a world where our time and capacity is limited? In this workshop, Francesca will cover the basics of digital marketing for artists, including the importance of branding, audience building, effective social media, SEO optimization and website best practices. By the end of this workshop, participants will have the tools to build an online audience, evaluate what digital platforms are best for their work, use analytics to determine future decision making, and put together a marketing plan that covers multiple platforms.
Resources
BUILDING A BUSINESS